What is the benefit of country-level targeting if I have already targeted all 50 states?
Prior to these enhancements, an advertiser wanting to target all 50 United States would have to select “Entire Market,” then de-select all Canadian provinces. However, due to the nature of IP data, this could result in loss of U.S. traffic eligible for country-level targeting but not eligible for state-level targeting. Now that we offer true country-level targeting, if you select the United States, you will be eligible to receive all traffic from users identified as originating from the U.S., regardless of state identification, or the lack thereof.
