What is the benefit of a Customer Label brand to a retailer?
In addition to providing their customers with high quality products at affordable prices, customer labels play a large role in the development of the retailer’s overall image. Customer label selection, product quality, packaging and merchandising are key elements in the marketing mix that help retailers differentiate themselves from their competition as they seek to attract and retain loyal customers. A strong customer label program can have a significant positive impact on the retailer’s perception in the mind of the consumer, just as a poor one can undermine a store’s success.
