What is the benefit for seed companies entering their technology in the Variety Testing Program?
Companies that enter their product for variety testing will benefit from additional information such as 1) having third party information to substantiate their claim about their varieties; 2) further evaluation of performance under farmers’ management and growing environment; 3) test results from different locations across the state help streamline product placement and marketing options; 4) the seed guide and Variety Testing Web site are marketing outlets.
