What Is The Basis Of Persuasive Advertising?
Firstly, it is concentrating on the benefits of your massages, instead of the features. Too often massage therapy advertising is focused on the features, for instance the fact that the Egyptian’s used massage, or the technique you use in your practice, and so on. The first step in designing your massage therapy advertising is to find out what your potential clients desire. The easiest way to do this is to ask your existing clients why they came to you for a massage. If you stop giving your clients what they desire, they’ll stop coming. It’s as simple as that! So if you have regular clients, you’re obviously giving them what they desire. All you have to do now is ask them what that is and you suddenly have the basis of your massage therapy advertising message. Next all you have to do is write out that desire in a way that speaks to your potential clients and persuades them to come to you for a massage.
