What is the average length of a case study?
The ideal length of a case study is between 750 and 1000 words. Any shorter and you don’t have enough time to develop a compelling story that highlights the key benefits. Any longer and you lose your reader’s attention. Ideally, a case study should fit on one two-sided, 8 ½ by 11 page. This makes the perfect take-away for your prospect to read at their leisure. And they will.