What is the average family size? Has this been increasing or decreasing?
In many consumer-goods businesses, the size of the average family unit may be more important than total population, particularly where there are observed changes in family size. Increase in the size of the family unit has had a profound effect on many classes of consumer goods, from station wagons to outdoor gym sets. 4. What is the population in this market measured in family units? The rate of change in family units will not be the same as the rate of change in total population if the size of the average family unit is changing. 5. What is the current distribution by age groups in the market? How has this distribution changed in the past 10 years? Nationwide, the age distribution of the population is not the same as it was a few years ago. The under-5 and over-65 groups probably show the greatest rate of change. The buyer should know whether the seller has been alert to these changing patterns and is taking advantage of them. 6. What percent of the population in this market can be cl
