What is the average cost of a classified ad in a newspaper?
The average cost to place a classified ad in a newspaper varies depending on the type of paper, the type of ad and the city in which it is placed. A four-line ad for real estate in the regional edition of the Sunday New York Times costs about $220. A classified ad in the Cheshire Herald, a local paper in Connecticut, starts at $8.60 for a 20-word ad.