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What is the advantage of using the URL link instead of the email platform?

April 26, 2017advantage email link Platform URL

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What is the advantage of using the URL link instead of the email platform?

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Email sent from the platform have “active” elements to collect data when the emails are opened. Many email of the new filters will not accept this type of email. Using links is has a much higher acceptance. Links can also be supplied as plain text which will not be filtered byalmost all systems.