What is the advantage of using a different data warehouse solution for event data over my current solution?
While your current data warehouse solution is more than capable of storing event data, the biggest advantage is cost. Performance improvements are worth noting, but most executives are more interested in capital expenditures. Since the SenSage Event Data Warehouse uses a columnar database for storage, event data is compressed at a very high rate. This reduces the storage requirements by an order of magnitude and therefore reduces storage capital expenditures. Additionally, the CPU required to search the reduced amount of data further reduces costs. Finally, software licensing from SenSage is typically less than traditional data warehouse solutions while containing ETL and analytic tools required for event data. Analyst Viewpoint A dedicated event data warehouse can make sense for large organizations with a need to closely manage and analyze log files and other event data to strengthen security and regulatory compliance. Banking, telco, payment processing, and healthcare companies are a