What is the advantage of franchising for a major brand?
Bill Owen: The systems and controls that franchising allows enable the brand to feel totally comfortable that the use of its trademark will be respected. In effect, franchising with SITB has provided Cadbury with an additional 18,000 outlets that it would not otherwise be able to access. SITB franchisees are reporting back accurate information on product sales generated at each of their sites, which is also invaluable to a major brand. GP: Why the management buy-out? BO: It was initiated by the desire of two of the former board members to retire. We recognised that with our expertise and understanding of the business concept, the acquisition of SITB was a logical progression and would provide the springboard to launch new franchise opportunities. As a team we had a strong desire to preserve our working relationship and build on knowledge that we had acquired over 24 years. We want to consolidate SITB and ensure the future success of its franchise network. GP: What is your vision for th
