What is the advantage of authorized generics to trade customers?
The Trade can expect the same product quality and supply chain reliability it experienced with the innovator’s branded product. Multiple years of manufacturing experience, steady availability of raw materials, and ample production capacity that are available for Authorized Generics help to ensure supply reliability to trade customers. An Authorized Generic competes directly with ANDA generic products and provides another competitive supply choice. More sources of supply generally reduce the cost of non-branded pharmaceuticals. Additionally, store level patient counseling may be streamlined due to the fact that Authorized Generic pharmaceutical products have the same taste, color, mouth feel, size and shape as the innovator product.
