What is the advantage of a payroll deduction gift versus a one-time contribution?
The payroll deduction benefit that United Way offers — year-round contributions deducted directly from a donor’s paycheck — allows for convenient giving on an installment basis in any amount. Often by using payroll deductions, larger gifts are possible because giving is incremental rather than all at once. A nonprofit, payroll deduction provides a steady cash flow, allowing it to plan its service delivery. Additionally, it is expensive for individual nonprofits to raise money and process gifts. Processing a larger check from United Way on a quarterly basis is much more efficient.
