What is the Ad-Game Traffic Share program?
The Ad-Game Traffic Share program allows developers to make use of the network for their own ads. When participating in the Traffic Share program, a fraction of a percent of your games’ ad impressions will be ads from other game developers, and your ad will show up in games made by other developers. The more ad impressions your games get, the more times your traffic share ad will be shown across the network. We also show traffic share ads in games while they’re being tested and before they are approved for paid ads.