What is The 50 Million Pound Challenge?
Dr. Ian Smith, physician, journalist and well-known author of The Fat Smash Diet ,is teaming up with State Farm Insurance Company to issue a 50 million pound weight loss challenge to Americans. To help reach this ambitious goal, participants across the country will get information and tools to take off the pounds, receive and give encouragement, as well as track progress.
Dr. Ian Smith’s 50 Million Pound Challenge is a national health initiative encouraging people to come together and take control of their health by getting fit, losing excess weight and turning back the deadly toll of weight-related diseases that threaten nearly half of Americans. The Challenge is a free campaign supported by national civic and health organizations. It is helping cities, civic groups, friends and families team up to help reverse the epidemic of excess weight and create a culture of healthier living.
