What is TGI (Target Group Index)?
TGI (Target Group Index) is a global network of single-source market research surveys providing consumer insights for over 50 countries across six continents. TGI was first started in Great Britain in 1969 to provide the advertising and media industries with a means of describing target groups for the broad spectrum of consumer goods and services. Importantly it also allows the identification of potential strategies for communicating with these audiences. Today, TGI is used to assist the understanding of target markets and to aid marketing and advertising decisions. Users are then able to optimise their marketing and advertising receipts and expenditures.
