What is syndicated content? And how is it transforming the web?
Online content consumption habits are undergoing a radical transformation. Internet users are increasingly consuming their content in personal start pages, RSS readers, and widgets and are visiting destination websites less and less. This syndicated content revolution is being fueled by the widespread availability of RSS feeds. As content consumption moves away from websites and into highly personalized syndicated content reading environments, advertisers and publishers alike have an opportunity to connect with their audiences in new, influential ways. Making these connections, however, requires a new set of tools, designed specifically for the syndicated content environment. Pheedo’s state-of-the art platform and ad network enable advertisers to capitalize on the shifting dynamics of online content consumption. Pheedo provides advertisers and publishers access to their audiences, no matter where they get their content.
