What is SXSW Music?
The South by Southwest Music & Media Conference is essentially two events in one. By day, it is an industry-oriented music and new media conference with panels, workshops, mentor sessions and a Trade Show which take place at the Austin Convention Center (500 E. Cesar Chavez Street.) By night, the SXSW Music Festival showcases about 1000 of the best up-and-coming bands and solo artists of all genres from across the United States and around the world on 50 of Austin’s best stages. Aspiring novices and seasoned professionals alike can immerse themselves in music and the business of music by registering for SXSW.