What is Swag?
A swag bag will typically consist of promotional merchandise that is distributed to celebrities, musicians, media, or other high profile members of society and corporate America. You may be familiar with the Swag Bags given to celebrities for the Oscars, The Emmys, ESPY awards and many other celebrity awards ceremonies. Companies will donate their products to such events with the hopes that a celebrity will love their products enough to be caught in a photograph with it. Once this happens, the media picks that up and your product can be a must have! Usually with these services come attached with extremely high fees. Swag Bags can be received by mail in the forms of gift baskets, or in one on one events such as a gifting suite, or luxury lounge. Swags are to be used as a form of marketing. People should not go into participating in luxury lounges or donating products to gift baskets to expect many immediate returns. It takes time, patience, quality products or services, persistance and
