What is Sustainable Living?
Our definition is “A life that is deeply satisfying, fulfilling, and appealing – and at the same time, environmentally responsible.” To understand what sustainable living is, it helps to understand what it’s not. First of all, it’s not about living in the woods, eating nuts and berries, and wearing tie-dyed clothes. It’s for mainstream adults – typical Americans with two cars in their garage, one of which might be a sport utility vehicle. It’s for people who ski, watch TV, hike, read, snowmobile, go to movies, rollerblade, play video games, bowl, and camp. For people with mortgages and those who drop their kids off at child care. It’s for people with credit cards and those who shop at malls. And for people who regularly drive up to fast food windows. Second, sustainable living is not about never buying anything again. It is about making thoughtful decisions, considering the impacts of our consumer choices, and finding alternatives. Third, sustainable living is not competitive. Individu
