What is Successful Internet Reputation Management?
A successful internet reputation management strategy would involve measures like the following: -Proper planning after understanding what your end goals are and studying the search engine setting where you would be competing. -Keeping a watch on what people are saying about your brand name online through the utilization of alerts (Google, Yahoo), brand tracking using personalized RSS feeders, and examination of websites related to the industry. -Determining what type of sites carry the negative information and examining how the negative publicity is affecting your image. -Remedial measures like blog, article and press release creation; forum participation; keyword optimization; videos; social network profiles; and PPC campaigns in a way that would promote a good brand image and restore credibilty. The mark of a good strategy would be that anyone wishing to know about you or your business would only see positive subject matter in the search results with your name or business. One should
