What is Strategic Planning and Management?
Strategic Planning and Management is an approach that assists decision-making in the context of rapid change. It is also a complex ongoing process of organizational change. There are many variants of SPM. However, all strategic planning and management are characterized by certain fundamental principles. The following attributes, when combined, can define a successful and comprehensive strategic planning process. It is oriented towards the future, and focuses on the anticipated future. It looks at how the world could be different ahead. It is aimed at creating the organization’s future based on what this future is likely to look like. It based on thorough analysis of foreseen or predicted trends and scenarios of the possible alternative futures, as well as the analysis of internal and external data. It is flexible and oriented towards the big picture. It aligns an organization with its environment, establishing a context for accomplishing goals, and providing a framework and direction t
