What is Stavattis View on Profit?
Profit is a good thing. We cannot make and sell a product for less than it costs. We also know that if the product isn’t worth more to the customer than they pay for it, we won’t stay in business. This is what Charles F. Kettering called the Double-Profit system: there has to be a small profit for the manufacturer and a very large profit for the user. The goal of Stavatti is to produce aircraft that provide far greater value and utility to the customer than they ever pay for. Quoting Kettering, The best way to find out how much your customer’s profit is to ask yourself how much more you would pay for an electric lightbulb than it costs if you couldn’t get another one. That’s the customer’s profit-and it’s a lot more than they get for the lamp itself. It is the customer’s profit that has built this country. It wasn’t built from manufacturing profits. Stavatti practices Kettering’s business philosophy, focused upon providing products that are useful tools that will serve as effective sol
