What is Stakeholder Mapping?
Following or during a Stakeholder Analysis process, it is often useful to categorize the various stakeholders by drawing further pictures of what the stakeholder groups are, which interests they represent, the amount of power they possess, whether they represent inhibiting or supporting factors for the organization to realize its objectives, or methods in which they should be dealt with. Stakeholder Mapping is the process of creating such pictures to clarify the position of the stakeholders of the organization. Amongst the generic methods that can be used to analyze stakeholders are: Internal / External Stakeholder Analysis, Primary / Secondary Stakeholder Analysis, Force Field Analysis, SWOT Analysis and Actor Influence Diagrams. Actor Influence Diagrams help to picture the formal and, more importantly, informal relationships that exist: the networks. These relationships are captured as a directed graph of arrows linking one stakeholder to another. Formal and informal relationships ar