What Is Societal Marketing And Its Advantages?
Societal marketing is placing customers wants and needs in the first place and delivering them more effectively and efficiently that preserve or enhances the consumer’s and society’s well-being. Often related to company’s social responsibilities It has a value adding effect on the company’s product. With the huge varieties in products these days, what differentiate them is the added value that consumer perceive. Consumers are more likely to favor items made from socially responsible company as it reflects who they are – socially responsible.
