What is social marketing and how does SeaWeb use it?
Social marketing combines the techniques of social science research, such an in-depth interviews and surveys, with marketing campaign strategies to achieve a change in behavior in targeted audiences that leads to a benefit for society. Social marketing conveys ideas to change attitudes and behaviors for a greater good rather than selling products for the benefit of the marketer. By using strategic communications and social marketing techniques and campaigns, SeaWeb works to achieve strong ocean policies and market solutions to the many threats to our ocean.
