What is so special about video advertising?
Your message is conveyed emotionally at multi-levels….visually and graphically and through sound (narration, dialog, music). Once an emotional connection is made with your potential customer your message can be more easily understood and accepted. Your customer now becomes intimately involved with your product or service and you become a video personality or even a celebrity! What type of video ad works best for my business? That depends on your message and goals. All businesses want to immediately increase cash flow and to establish brand recognition (branding) and loyal repeat customers. These requirements can be satisfied with a creatively produced “direct sales appeal video commercial” which shows images of your product or service satisfying the customer’s needs. Another type of video involves a demonstration or a how-to explanation. The “infomercial” falls into this category. The purpose of this type of video is to inform or explain how to accomplish something, manage a conditio
