What is so attractive about the water industry to these large corporations and investment firms?
George Oliver: When we look at the global water market, we see a trend where water scarcity will drive an increased need for new sources of clean water. When you look at the Earth, 70 percent of the surface is covered in water, but less than 1 percent of that is usable fresh water. We think there are tremendous growth opportunities in the technologies that allow us to use the other 99 percent of the Earth’s water. WT: How large a portion of GE’s overall portfolio is the water division expected to become in the future? GO: The demand for clean water is growing, while the world’s fresh water supply is limited and deteriorating. GE’s water scarcity solutions lessen the stress placed on current water supplies by creating new sources of fresh water. Water scarcity and water quality are becoming more compelling issues — we envision this business achieving revenues of $10 billion in 2008 from $3.4 billion in 2004. At GE, we predict that the desalination and water reuse markets will nearly tri
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