What is Smart Destinations?
In 2003 a travel professional and a technology entrepreneur teamed up to address a clear need in the U.S. travel industry. While the Internet had revolutionized travelers’ ability to manage costs regarding how to get there and where to stay, it had had little impact on the far larger costs associated with what people did while on their trip. Smart Destinations was born to address that gap. Leveraging both Internet and Smart Card technology, the company created a universal ticket system that allows traveler to buy a single ticket that works at multiple attractions, tours, museums, etc. And thanks to the strong support of the participating attractions, the price for these products represent a significant savings for the traveler. Originally only available in Boston, Smart Destinations’ network now stretches across 15 major North American travel destinations — from Oahu to New York City. The flexibility, reliability, and power of the technology platform has secured the participation of o
