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What is Sky Movies Christmas Channel trying to achieve by offering a different Box Set everyday?

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What is Sky Movies Christmas Channel trying to achieve by offering a different Box Set everyday?

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Sky Movies continually monitors the popularity of the movies we show and box office successes to bring its members the best and most varied choice of movies. Sky Movies Christmas Channel has carefully selected 24 different Box Sets in the run-up to Christmas Day so that members can treat themselves to something we believe they’ll enjoy everyday. Viewers can select from Box Sets Sky Movies Christmas Channel has brought together. These feature some of cinemas best-loved franchises, (e.g. Harry Potter vs. Twilight), actors (e.g. Tom Hanks Box Set) and genres (e.g. Animation). All movies are available in HD.

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