What is site and target audience analysis?
This is one of the first steps in the design of a new web site The web site designer talks with the site’s owner about the purpose of the site (sales, informational, motivational, etc.), the intended audience for the site (aka, target demographic), business philosophy and required site features are detailed. Also, questions and strategies for site optimization may also be discussed, especially in competitive markets where the need to distinguish your site from the rest of the crowd is critical.
