What is site analysis?
Site analysis looks at a property and projects the costs and benefits of ownership. If it is a vacant site demographics, demand generators, traffic flows, entitlement costs, labor pool, building costs and the competition is all used to develop projections and recommendations. If it is an existing hotel, the flag, the marketing, the condition, the management and the overall market are used to develop recommendations. The analysis may tell you not to do the deal you are contemplating or to restructure the deal to better position yourself and the property.
