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What is simultaneous engineering in terms of Business Studies?

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What is simultaneous engineering in terms of Business Studies?

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Concurrent engineering, also known as simultaneous engineering, is a non-linear product or project design approach during which all phases of manufacturing operate at the same time – simultaneously. Both product and process design run in parallel and occur in the same time frame. Product and process are closely coordinated to achieve optimal matching of requirements for effective cost, quality, and delivery. Decision making involves full team participation and involvement. The team often consists of product design engineers, manufacturing engineers, marketing personnel, purchasing, finance, and suppliers.

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