What is share of voice (SOV) and why is it important?
Share of voice is a brand or company’s share of competitive marketing messages in their primary market. A brand or company’s online share of voice is the exact number of online mentions, total impressions, and percentage of impressions your brand receives when people search for and read articles about you and your competitor’s products or services. Knowing it is key to understanding the effectivenss of your advertising, public relations (PR), and overall online marketing efforts in generating coverage, mindshare, and the attributes you want your primary target to associate with your brand. Most importantly, it’s about driving sales. Contact us using the form below to ask us how we can help you determine your share of voice.
