What is SEO Copywriting?
You’ve probably seen a webpage where the same keyword is repeated over and over, in a way that makes it very difficult to understand what the page is actually trying to say. This is SEO’ed copy. SEO copywriting is the creation of website copy that includes heavy usage of keywords in hopes to move a page up the search engine rankings. It is generally written to a particular “keyword density”, that will supposedly perform well in the search engines. For search engines with a heavy reliance on on-page factors, such as MSN, or for particularly uncompetitive keywords, SEO copywriting might work, at least to a certain degree. For keywords with any amount of competition on Google and Yahoo, however, it is rarely effective. What’s more, even if the SEO’ed copy works in a search engine, it is rarely effective for the human beings visiting the site. In addition, SEO copywriting can be very profitable for the SEO firm, as the search engines regularly change their preferred keyword density. This r
