What is search engine spamming?
Search engine spamming involves using different methods to deceive search engine spiders to achieve higher ranking. The most common search engine techniques are doorway pages, hidden text, keyword stuffing, etc. If you use any of these techniques your page will be penalized and removed from the search engine index.
• http://searchenginewatch.com/searchday/article.php/2159061 • http://searchenginewatch.com/searchday/article.php/2160021 • http://www.inktomi.com/products/web_search/guidelines.html What is the difference between a search engine and a directory? True search engines such as Google, Yahoo (Web results), MSN, Teoma, Ask Jeeves, use “spiders” or “bots” that crawl the web collecting information from Web sites. The bot is a program that is initiated by a particular search engine. The information is then written back to the search engine database. There is no human intervention involved. A directory on the other hand is a human compiled list of sites that are categorized, typically in alphabetical order. Some top directories charge a fee for inclusion. (Yahoo, Business.com) However, DMOZ http://www.dmoz.org , A volunteer based directory, is still free.
Each search engine has a policy on spamming. Spamming is considered the act of abusing the registration process and the use of some tricks to attempt to raise a web site position. For example, it was common in the past to use the background color for addtional HTML text on a page. Since the color of the text matches the background – the visitor would not see the text. In this way, you can hide all sorts of keywords. Search engines will automatically drop your web site if you do this. Another example is repeating keywords unnecessarily or using keywords that have nothing to do with your content, just for getting a higher listing. If caught, the search engine will usually drop your site. If you are concerned about spamming, you should visit the search engines and read through the help documentation. Each search engine will have different criteria and spamming policy.
Search engine spamming is using any deceitful technique or method of altering a site or any component of that site in order to gain a better ranking than it would have otherwise received. As well as altering the content of your website, this can include off site factors, for example purchasing large numbers of inbound links to your website. Helping To Recognize The Topic Of Your Site The fact is that the search engines want to promote a better web with genuinely informative and accurate websites. In order to judge this they use mathematical algorithms that consider the relevance of your site to a particular search term, and how many genuine links your site has pointing to it. Doing anything that would be considered unnatural in order to improve your ranking is often considered search engine spamming. However, there are a number of gray areas that are certainly open for debate. Keyword Cramming Is Bad Spamming Once upon a time, cramming keywords into a website was considered the norm an
