What is Search Engine Positioning?
Effective Search Engine Positioning results in a specific website or page ranking highly on Search Engine Results Pages. These results pages are a list of links pertaining to a specific user submitted search term. Search Engine Positioning is only relevant for search engines with “crawler” technology like Live Search and Google. In contrast, business directories like Yahoo! only list the website (rather than individual pages) and do not “crawl” or “spider” for additional links or content. The process of Search Engine Submissions, Search Engine Crawling, and Search Engine Positioning is complex. Variables that affect positioning include: website coding, content, internal and external links, keywords, keyword competitors, and the algorithms used by different search engines.
Search engine positioning can be defined in two ways. First it may occasionally describe the place in which your website will fall in search engine page rankings, although this may be more accurately termed rank or search engine position. Second, it can refer to the numerous ways in which programmers can improve position of their page in rankings, which may also be called search engine optimization (SEO). SEO tends to be the more common title. When a page is listed in a search engine, it will naturally get more traffic if it is one of the first pages listed on a search engine return page (SERP). Some companies charge money to be listed among the first few returns and others list by organic results. Rank helps determine how far up the list any given page is, and each search engine has its own ranking criteria, which determines the position of pages. More generally, search engine positioning is the specific act of designing a page to improve its ranking with a search engine. This is a co
Search Engine Positioning (SEO) consists of placing your website among the first results displayed by the search engine, for the most popular keywords related to the website’s subject. It is the sites’ ranking granted by the search engine that decides whether the link to your website appears there or not. How do search engines work and how to make use of it? The search engines use different methods of evaluating webpages and the algorithms assessing indexed pages vary in different search engines, but there are three main elements taken into account: website’s popularity link popularity website’s design/structure and content Website’s popularity Website’s popularity is measured by search engines, basing on of the number of visits during a particular time and the amount of time spent on this website by an internaut. Search engine positioning for this parameter consists of putting such a text in the site’s title and its description that would encourage an internet user to click on this pa
When building our sites, we at WebImperative always ensure that they are optimised, so that when the search engines come to check the site out, they can find all of the information they require. We also use software to submit sites to the engines every month. Unfortunately, although this is good practice, it’s not enough to ensure an immediate good ranking. The only way to guarantee a high ranking is to place an ‘advert’ on the engines. In Google, this will appear in the list on the right hand side. When a user searches against keywords you have specified, your ad will appear. If the user then chooses to click on the link to your site, you will pay. You can specify how much you’re willing to pay per click and how much per month. Overture runs a similar service which places adverts on other popular engines such as MSN, Yahoo and Alta Vista.
