What is Search Engine Placement? How can they claim my website will be on the 1st page of Google, Yahoo, or MSN within 48 hours?
Search Engine Placement could mean different things to different people. In its true sense of the phrase it is the optimization of a website so that it is positioned higher in the natural web results of search engines. However, today it is mostly recognized as the purchasing of pay-per-click sponsored listings from companies such as Overture.com or Google AdWords. Some “search engine placement” companies are simply acting like middle-men and signing people up with overture.com or Google Adwords. The way this works is they ask for a flat monthly fee of say $50, then they sign you up with overture.com or Google adwords and turn over your account back to you! You do not need such middle-men at all. You can sign-up for a sponsored account directly with overture.com or with Google Adwords directly from Google. Google will even provide you with detailed reporting. By paying these middle-men you could be throwing good money away as you can do everything the middle-men can do within a few minu
