what is search engine optimization
Search engine optimization is the process of making a site friendlier to search engines. There are places in a site that aren’t visible to most people that should contain some descriptive information about your site, partially for the benefit of search engines. It’s important to get this descriptive information right. Lighthouse Web Designs looks closely at your site, your competitors’ sites, and search engine standards to select key words and phrases that people are likely to type into a search engine when looking for your type of site. These key words should also be reflected in your text, headings, alt descriptions, and links.
People tend to only look at the first few pages of search engine results. Thats why its so important that a site ranks highly for the relevant search terms. Search engine optimization does exactly that: it allows you to capture a larger share of search traffic by improving your sites search engine ranking.
Optimization is the process of creating your website to be recognized easily and cataloged quickly by search engines. Search engines like Google, Yahoo, MSN and many other search engines provide the easiest way for your site to be found. They are enormous directories that catalog the web and give descriptions and addresses of websites based on the search criteria a user requests. It can take some time for these search engines to catalog a new site and there are many ways of attracting their attention sooner rather than later. We will undertake to design your site to be search engine friendly. It must be stressed that some search engines can take months to catalog an entire website. Don’t forget that you will be able to include your web address on all your stationery, advertising and vehicles which will also attract visitors to your website. REMEMBER submission does not guarantee placement or ranking.
