What is Search Engine Optimization (SEO)?
Search engine optimization readies your website for search engine spiders, indexing, and favorable rankings by search engines. Choosing and marketing for targeted keywords and keyword phrases related to a website enables the site will rank high when those terms are part of a web search. This results in visibility on search engine results pages (SERPS) for internet searchers. When properly executed, search engine optimization yields targeted traffic to the site and increases revenues. Search engine optimization is the base component for developing your search engine or internet marketing plan.
Search Engine Optimization (SEO) is a focused and deliberate process of applying techniques designed to improve your site’s standing in search engine indexes like Google, Yahoo!, and MSN Live. Simply put, to be placed high in the rankings your site must be constructed in a way that encourages the search engines to rank your website higher in searches for the terms and keywords you want.