What is Search Engine Optimization (SEO)?
As you set up your business Web site and research how to attract new customers, you will no doubt come across the phrase “search engine optimization.” But what, exactly, does it mean? As the name suggests, it’s the process of making your site friendly to different search engines. This allows the search engines to index your site more efficiently, which in turn translates into better ranking for your site in search results. And better search ranking means more traffic to your site. Title Tags Title tags are one of the most important criteria search engines use to look for relevant Web pages. Title tags appear at the top of your browser and should include the keywords and phrases describing the content on the page. Keywords What keywords or phrases are visitors using to find your site? If you know the answer to this question, you will be in a much better position to lure visitors to your content. You can find these keywords in your Web analytics data or Web logs. Also, to find the popula
Search Engine Optimization is practice of making your website compatible to Search Engine algorithm for better search rankings. According to Wikipedia, the free encyclopedia – “search engine optimization is a set of methods aimed at improving the ranking of a website in search engine listings”. SEO is an on-going practice with emphasis on ‘off-page’ and ‘on-page’ optimization in order to attract the search engine spiders and increase visibility.
