What is Search Engine Optimization (SEO)?
SEO entails techniques that enable your site to appear higher in a list of search engine results. A form of online marketing, search engine optimization (or search engine marketing) is the process of making a site and its content highly relevant for both search engines and searchers. Successful search engine optimization helps a site gain higher positioning for relevant words and phrases used by people in their search engine query. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.
Simply put, Search Engine Optimization (SEO) is your ranking in the search results with engines such as Google.com or MSN.com. SEO is a complex and on-going process to make sure that your site stays on top of the search results. While SEO is a complete process of its own, SEO should definitely be kept in mind during the initial design of a web site. While two web sites may look virtually identical on the outside, they could be completely different animals on the inside. When search engines look at a web site, they look for things such as HTML, titles, headings, and text, and mostly avoid things such as frames, JavaScript, Flash, and image content. A site could be designed with HTML, titles, headings, and text and this site could be very well indexed by search engines, or a same-looking site could be designed with frames, JavaScript, Flash, and content in images and be mostly ignored by search engines.
SEO or search engine optimization is a technique used to make your Web pages more useful for your customers while making them more transparent and understandable to search engines. SEO is an inexpensive way to help your Web site get more page views by creating Web pages that rank highly in search engine results. SEO Basics While there is no magic bullet for writing a Web page that will rank highly in search engines, there are a few things you can do to help your pages do better: • Write strong content. If you focus on nothing else, you should focus on the content of your Web pages. Search engines want to provide links to relevant pages, and so they are constantly tuning their programs to read and review the content of Web pages to make sure that it really is about what you say it’s about. Content is king on a Web page both for your readers and for search engines. • Write valid HTML. Ironically, this is often one step in SEO that many Web develop
Search Engine Optimization means that each page of your website has been optimized to give your website favorable rankings in the search engines. You may optimize your own website or you may contract Web Solutions Omaha to optimize your website for you. If you choose to do your own optimization, the information on this page will be very helpful. How are websites indexed by Search Engines? In general, when ranking results, search engines give special weight to keywords that appear: In the title In the description High up on the page In the URL (your domain name) In the ALT tags for graphics In the link text for inbound links (from other websites) It seems to be generally agreed that the “title” and the “description” meta tags are important to write effectively, since several major search engines use them in their indices. Use relevant keywords in your title, and vary the titles on the different pages that make up your website, in order to target as many keywords as possible. As for the
