What is Search Engine Optimization / SEO?
Search engine optimization is an internet marketing activity with one major objective – to improve your website’s rankings in the organic search engine results for a variety of important keywords. It’s a very complex process but at the very least, you should make sure that your site is search engine friendly. A friendly site will make it easier for the spiders to crawl your site, visit each page, understand what each page is really about, and make it easier for the spider to rank it accordingly.