What is Search Engine Optimization or SEO?
Search Engine Optimization, or SEO, is how we configure web site content for maximum exposure to the search engines (Google, Yahoo and MSN, for example), ensuring proper placement of your web site in their database and search results. By optimizing your web site for key phrases that are important to your business, the search engines will send you highly-targeted visitors who have shown an interest in your industry, products, or services.
Search Engine Optimization is how you get your Web site to rank higher when people come looking for something like “high density filing” on search engines such as Google, Yahoo or MSN Search. When your Web site ranks higher, more people are likely to visit it and this increased traffic should translate into more sales.
from Wikipedia: Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of clients’ sites. Using search engines, visitors can find sites in a variety of ways: via paid-for advertisements in the search engine results pages (SERPs), via third parties who are listed in the search engines, or via “organic” listings, i.e. the results the search engines present users. SEO is primarily about the latter. High rankings in the organic SERPs usually translate into a lot of free, targeted traffic for the sites that rank well. Obtaining that traffic by other means can be expensive. For particularly competitive terms the cost of acquisition of a single visitor can be in excess of US$100. For even moderately competitive terms the cost can range from a few cents to several tens of dollars per visitor. Given those costs it often makes sens
