What is search engine optimization and why do I need it ?
SEO is about bringing together good website development (which you won’t have to worry about because we validate all of our code at Firetree Graphics and use CSS instead of tables) and taking the time to make your site relevant to keywords that you want a user to find you with. Knowledge such as: optimizing a keyword in the H1 tag, enhancing the title tag, keyword density, keyword proximity, internal linking with proper anchor text and optimal use of Flash and Javascript are important to your site and must be thought out thoroughly. We know the search engines like certain standards, so we use them.
If your site is not properly optimized for search engines, your site will not rank well, and will not attract new customers. Search engine optimization is the act of making a website come up higher in the search results of major search engines. Search optimization ensures that your website has all of the necessary ranking criteria to appeal to search engines needs.
