What is Search Engine Optimisation?
Search engine optimisation is the art of achieving high rankings across the major Internet search engines and directories for search terms that are relevant to your business. Of the just under 550 million people on the Internet across the world at the moment, 75% of them will find a website for the first time through a search engine or directory. If your website comes at the top of the results when someone searches for a product or service they require, the possibility that that person will click through to your website is very high. This type of visitor is now very likely to be interested in the products and services you offer on your website and therefore much more likely to convert into a sale.
