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What is search engine optimisation / website optimisation?

April 26, 2017optimisation search engine website

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What is search engine optimisation / website optimisation?

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Search engine optimisation (SEO) or website optimisation refers to the process of getting your website to rank highly on search engines for popular terms that are relevant to your business – thereby attracting extra visitors that are interested in what you have to offer. This optimisation is achieved by using appropriately optimised titles, meta-tags, image lables, links, text content and other techniques.