What is Scions mission and vision statement?
The purpose behind Scion is to launch a new marquee targeted at the trend-setting Generation Y youth market. Scion Mission • To satisfy a trendsetting youthful buyer through distinctive products and an innovative, consumer-driven process. Scion Covenant • The Scion Covenant represents a commitment by the dealer to adopt Scion’s basic business approach in reaching the target market. The Scion Promise is born of the Scion Covenant and is the guide to meeting the needs and expectations of the next-generation car buyer. The Scion Promise At Scion, our mix of stylish products and a simplified sales experience, reflect the standards that are at the heart of the Scion culture: • Openness • Flexibility • Personalization Scion Culture Scion is not just about the product; it encompasses a different customer mindset, process, and culture.
