What is SAPs strategic direction for Master Data Management?
SAP NW MDM and SAP BusinesObjects Data Services (Data Quality) are naturally complementary products. MDM provides a modeling environment, a central repository, generic data cleansing and matching capabilities, synchronization and workflow capabilities. SAP BusinesObjects Data Quality provides first class address cleansing and fuzzy matching of customer data that greatly enhances those of MDM. Today, there is already integration of the two products. Going forward, SAP intends to release an integrated version of SAP BusinesObject Data Quality with MDM for enhanced cleansing and matching of addresses and customer data. In a typical workflow, customers will be able to start a Data Qualtiy initiative locally with address cleansing against a CRM system, and move up towards central management, cleansing and distribution across the complete system landscape.