What is Safra?
Safra is our manufacturing company, which is located in Villa Franca, Italy. Villa Franca is about five miles south of Verona, home of Shakespeare’s Romeo and Juliet. Safra is an inclusive, family owned company that develops and produces all of the plasters that we use. Safra owns land all over the region where they mine the limestone and the minerals used in the plasters and tints. They also have an on site laboratory, testing facility, and studio. Safra is considered the “Benjamin Moore” or “Sherwin Williams” of the lime plaster industry. One of the primary benefits that Safra offers to their trained applicators is a wealth of knowledge about plaster. Safra manufactures many different types of wall treatments. We use a particular line called ArteNova. While in Verona last year, Jesse Butterfield got the chance to consult and train at the Safra factory, located near Verona, Italy. He toured the factory where the lime plasters are made and packaged. Safra’s applicators also trained Jes
