What is RTS research?
Where BBM provides “quantitative” information, RTS provides “qualitative” data (lifestyles). By studying RTS, we can get a snapshot of who buys your product, as well as who listens to our radio stations. Then you can cross reference that data to learn all about their shopping habits, likes, dislikes, hobbies and buying patterns. It’s a great research tool. Ask us and we’ll research RTS’s database for information that interests and benefits you. RTS information is gathered bi-annually via booklets that are filled with lifestyle questions. Consumers fill out their questionnaire, mail it back, and we receive the data through BBM.
